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Augmented Reality

Avataar's 3D and Augmented Reality (AR) solution is now live!

Team Avataar
Team Avataar
November 22, 2022
minutes read

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With more and more independent merchants joining platforms like Shopify and BigCommerce, the need for unique store features is rising. However, the problem is, most of these smaller brands don’t have the resources or finances to add 3D augmented reality integrations on their own.

That’s where Avataar comes in. Our out-of-the-box AR solution was recently launched on both Shopify and BigCommerce and offers retailers a one-click AR option for eCommerce, reducing purchase hesitation, improving conversion rates, and increasing customer lifetime value.

Why use AR?

Augmented reality (AR) is the perfect tool for e-commerce brands looking to offer their customers a contextually immersive shopping experience. By overlaying digital products onto the real world, shoppers can get a better sense of how an item will look and feel in their personal spaces. This helps boost their confidence before making a purchase.

AR is especially beneficial for items that are difficult to visualize, such as furniture or electronics. With the help of interactive augmented reality, shoppers can evaluate how that new sofa would look in their living room or if that TV will fit their cabinet; all with their smartphone camera.

Not only does this improve customer experience, but also leads to higher conversion rates and increased order value.

Increased Confidence

With a suitable AR solution, customers can view life-size three-dimensional product visual(s) in their own space and evaluate how the product would look once it arrives.

Research has shown that more than 60% of shoppers prefer retailers who offer AR viewing options in their stores. AR helps build confidence,  eventually minimizing returns and maximizing the likelihood of shoppers becoming repeat customers.

Improved Conversions

3D and augmented reality boosts purchase confidence, they can help diminish the bounce rate, and encourage more buyers to make quicker purchase decisions with little to no doubt.

3d visualization of coffee machine with changing color in black and white

This leads to improved conversion rates and higher order values. Retailers using AR in their stores report a 94% increase in sales conversions.

Higher Engagement

Allowing customers to explore different product colors, finishes, and textures through an augmented reality setup can help them find the products that best match their requirements. In addition, retailers can use the shopper behavior insights from AR to recommend complementary items, based on products that go well with selected items. Our customers have seen more than 4 minutes of engagement after enabling AR solutions in their store.

3d visualization of different products

Lower Return Rate

By allowing shoppers to see products in their home before buying, augmented 3D solutions have been shown to lower the return rate for products. This is music to the ears of ecommerce merchants, who often have to deal with costly returns. This can be music to the ears of eCommerce merchants who often face losses due to costly returns.

3d demonstration of a products in tab

What's more, a lower return rate also helps maintain the overall sustainability of the market by cutting out additional transportation and shipping costs.

Decluttered Store

In the physical world, stores have to deal with the challenge of displaying their products in a way that doesn't overwhelm shoppers. This is often done by carefully considering store layout, product placement, and signage.

A suitable AR solution can help eCommerce stores achieve the same goal by allowing shoppers to view products in a virtual space before making a purchase. This not only declutters your store but also provides a more immersive shopping experience for customers.

rotating machine visualization in 3d

Why choose Avataar’s AR Solution?

With Avataar’s out-of-the-box app on Shopify and BigCommerce, your store can enjoy these benefits without any setup or maintenance. The solution takes care of everything for you, from DIY 3D creation to hosting AR experiences.

What’s more, our app is constantly evolving to provide new features and integrations that can help your business grow. So if you're looking for an AR solution for your eCommerce store, look no further than Avataar.

Digitize your World

With augmented reality, you can almost instantly improve the shopper experience and give your store a competitive advantage. Customers can view, place, and move products in their own homes.

Scaled 3D Content Creation from 2D

Elevate your store from flat, boring 2D product images to high quality 3D images with life like realism.

Avataar has a DIY approach to 3D model creation. Simply record the product using your phone camera and get a highly photorealistic AI generated 3D model in under 30 minutes.

You’ll almost instantly create a lifelike representation that can be published to your product page.

Interactive Augmented Reality

The 3D models are seamlessly integrated into your PDP. The Avataar app handles everything, from creating 3D models to publishing them to your PDP and enabling quality AR experiences for your customers.

Interactive Options

Additionally, you can also create interactive experiences for your customers that allow them to view different color options and material variants while viewing the product in their space.

Avataar is the only company in the world that provides this kind of interactivity in Augmented Reality, so you won’t want to miss out on this class-leading feature.

Get augmented reality in your store today and transform your customers' shopping experiences. Download the Avataar app for Shopify and BigCommerce now.

Frequently asked questions

How can I add AR to my online store?

Augmented reality integrates virtual assets into the real environment by creating an overlap through 3D modeling techniques. The first step is to create a 3D model of your product. This is generally done with the help of 3D modeling software. The next step is to convert the 3D model into a supporting format like Glb, USDZ, etc. which then needs to be embedded into your PDP to put everything in action. Adding AR to an online store the conventional way requires a set of tech-heavy tools, a lot of time and skills. Here’s the easier and more advanced way. At Avataar we have built a DIY approach to 3D and AR , to give your shoppers an immersive shopping experience. Using Avataar's out of the box solution, you get highly photorealistic 3D models that get plugged into your PDP. Shoppers can use their phone camera to place these products in their environment, and use features like color change, dimensions in AR to make a more confidant buying decision.

Why use augmented reality (AR)?

Shoppers are reluctant to buy before trying . Their number 1 objection is that they can’t figure out how the product for example, a piece of furniture will look in their living room. Augmented Reality handles this objection really well. By placing virtual assets in real environments, Augmented Reality provides contextual experiences to online shoppers which are highly likely to make a sale. In today’s day and age where every ecommerce business is using high-quality images and videos to showcase their products, you can go a step further with AR-based shopping experiences for your customers. Stores with augmented reality report higher sales and fewer returns.

How long does it take to implement 3D and AR on ecommerce stores?

When you go the conventional way, it may take a couple of weeks to implement 3D and AR on your ecommerce store. However, Avataar has made adding 3D and AR to your store very simple. Avataar's out-of-the-box application allows you to create 3D models on your own, add them to your PDP, and provide your customers with an immersive shopping experience with high photorealistic quality.

How can AR enhance Brand experiences?

AR can transform the buying journey for shoppers. AR enables customers to see an accurate representation of the product by allowing them to view it from all angles. Customers can experience the look and feel of a product by placing it in their environment and using features such as colour change and dimensions. This improves the customer's understanding of their purchase, leading to more sales and fewer returns.

What are the Benefits Of Augmented Reality For Online Businesses?

Augmented reality enables buyers to make informed purchasing decisions by allowing them to evaluate products in real size in their own environment. AR helps shoppers make quick buying decisions. AR offers buyers the confidence and convenience of viewing product in AR using their phoen camera Implementing an 3D and AR using Avataar’s out of the box solution is simple and easy Retailers can use their cameras to create 3D renditions and push the 3D catalog live in minutes, not weeks. Stores with augmented reality see 94% higher conversion and 40% lower returns.

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