Table of Contents

Augmented Reality

Enhancing Customization with 3D Product Configurators

Team Avataar
Team Avataar
September 5, 2023
minutes read

The rise of ecommerce has made it more crucial for retailers to offer a unique and personalized shopping experience to attract and retain customers. One way retailers can deliver that experience is through the use of a product configurator, which gives customers the ability to customize a product based on their preferences. A product configurator allows customers to select specific features and options to customize a product that best meets their needs. With the help of a product configurator, the shopping experience becomes more engaging and customers can interact with the product, helping retailers increase customer satisfaction and sales.

A product configurator is a software tool that allows customers to configure a product to their preferences. The tool offers different options, features, and materials that customers can choose from to create a personalized product. The product configurator provides a preview of the product in real-time after each selection, which helps customers visualize what the final product would look like.

The Dominance of 3D Product Configurators

While 2D configurators offer a simpler way of customizing products, 3D product configurators offer an enriched, immersive experience. With 3D product configurators, customers can visualize the product from all angles and even place it in real-life environments. This interactive approach provides a greater sense of ownership and personalization, making it more likely that customers will follow through with their purchases.

Furthermore, a 3D configurator allows retailers to showcase their products effectively and give customers a better understanding of the product's features and attributes. The 3D product configurator can also significantly reduce the number of product returns by giving customers a better understanding of what they're buying before they place their orders.

Use Cases of Product Configurators

1. Color Configurators: Expanding the Palette of Possibilities

Color configurators are widely used across industries, allowing customers to customize the color of the entire product. Mid-market retailers can leverage color configurators to provide customers with a wide range of color options while maintaining control over the available choices. These 3D configurators enable customers to visualize the product in real-time, either on-screen or by using their device's camera to overlay the virtual product in their own living spaces.

2. Make-to-Order Capability: Tailoring Every Detail

Make-to-order configurators open up endless possibilities for shoppers. Customers can customize every aspect of the product to match their needs or preferences. For instance, a bespoke chair configurator allows customers to choose the type of legs they want or select the type of textile they prefer. In the footwear industry, a make-to-order configurator can enable customers to customize everything from the laces to the sole.

Make-to-order configurators are generally used by retailers who offer custom-made products tailored precisely to the customers' requirements. This type of configurator provides shoppers with more control over the product and increases customer satisfaction.

3. Made-to-Order: Driving Customer Satisfaction in Mobility

Made-to-order configurators are commonly used in the mobility industry. They allow retailers to offer multiple options for every part of the vehicle. For example, customers can choose different options for the types of tyres or different options for the seat's color. Customers are presented with an exploded view of the product, where they can pick and drop to create the final vehicle of their choice, making the shopping experience more satisfying and comfortable.

4. Sectional 3D Configurators: Personalizing Living Spaces

Sectional configurators are generally used in the furniture industry, where customers can create their preferred sofa set by selecting different sections. For example, a sofa can vary from a single seater to a 2-seater to L-shaped. Customers get the flexibility to pick and drop different sections to create the desired sofa set that will look best in their living room environment. The sectional configurator provides customers with an enhanced shopping experience that results in increased customer satisfaction and loyalty.

Harnessing 3D Product Configurators: Amplifying Brand Presence through Social Media Integration

Today, the power of 3D product configurators extends beyond customization. By seamlessly integrating these tools into your e-commerce website or social media platforms, you unlock a realm of possibilities. Notably, the potential for users to share their uniquely customized products across their social networks. This social sharing can ignite a chain reaction, sparking increased brand visibility and engagement.

Imagine a customer designing their dream sofa, a perfect pair of sneakers, or a personalized electronic device using your 3D configurator. With a click, they can share their creation on platforms like Instagram, Facebook, or Pinterest. Their social circle takes notice, and before you know it, your brand reaches new audiences organically.

The impact is two-fold. First, you enhance your brand's reach, exposing it to a broader demographic. Second, user-generated content and endorsements create a genuine connection with potential customers. People trust recommendations from their peers, making these shared creations powerful marketing tools.

Benefits of Using 3D Product Configurator for Retailers

  1. Increased Customer Satisfaction: Personalized product configurators empower customers to create products that align with their preferences, leading to higher satisfaction levels and repeat purchases.
  2. Increased Sales: By offering customization options, mid-market retailers can cater to unique customer demands and increase the likelihood of successful sales.
  3. Reduced Returns: When shoppers have more control over the product's customization, the likelihood of a product being returned due to not meeting the customer's expectations or having a mismatch reduces. In turn, this reduces the overall number of returned products.
  4. Improved Product Data Management: Product configurators generate a wealth of data on customized products, which retailers can leverage to analyze trends and optimize inventory and manufacturing processes.
  5. Competitive Advantage: With customization tools becoming more common, product configurators provide a competitive edge for retailers and their products.


Product configurators have emerged as an indispensable tool for retailers aiming to differentiate themselves through customization. From color configurators to make-to-order capabilities, the furniture, footwear, mobility, and luxury industries are harnessing the potential of these tools to provide personalized experiences to their customers. By embracing 3D configurators, retailers can now offer an immersive and engaging shopping environment, elevating customer satisfaction and driving business growth. As retailers look to stay competitive, integrating product configurators into their operations will prove crucial in meeting the evolving demands of today's consumers.

Frequently asked questions

What is a 3D product configurator, and how does it work?

A 3D product configurator allows users to customize and visualize products in real-time. It works by providing a 3D model of the product, which users can modify based on their preferences, such as color, size, features, and more.

How can a business measure the ROI of implementing a 3D product configurator?

The ROI of a 3D product configurator can be measured by tracking key performance indicators like increased sales, reduced returns, and improved customer engagement. Brands incorporating 3D configurators have also reported higher average order values.

What role does a 3D product configurator play in the furniture sector?

In the furniture industry, configurators empower customers to customize furniture pieces, providing options for size, fabric, finishes, and design. This can boost online sales and reduce product returns.

How can a 3D product configurator enhance the mobility industry?

In the mobility industry, configurators help users personalize vehicles, enabling them to choose options like color, accessories, and features. This enhances user experience, streamlines the sales process, and reduces errors in orders.

What are the benefits of using a 3D product configurator in the footwear industry?

In the footwear industry, a 3D configurator lets customers design custom shoes, choosing materials, colors, and styles. This leads to increased customer engagement, reduced returns, and higher sales.

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