Technology

Traditional rendering methods, constrained by GPU limitations, often encounter hurdles when striving for unparalleled realism. Generative AI, with its non-deterministic approach, breaks free from these constraints. By learning and adapting dynamically, it recreates visual details with a level of intricacy and authenticity that was once deemed unattainable. This leap in realism redefines the boundaries of what virtual content can achieve, immersing audiences in a visually captivating and lifelike experience.

Avataar is using NeRF to replace existing 2D content from eCommerce stores with much more exciting and realistic AR-based 3D visuals. This would enable customers to view more realistic product visualizations by simply using their phone's camera.

Cameras serve as the fundamental building blocks of all we do, the atom, in our lexicon, and ensuring their accuracy is crucial for addressing problems of deeper abstraction.

Improvements in Neural Radiance Field technology (NeRF) can democratize 3D and make 3D content creation scalable.

Spatial storytelling goes beyond traditional narratives by incorporating physical or digital environments into stories. It involves using visual elements and interactions within a particular space to deliver messages or evoke emotions effectively.

With NRF 2023 just around the corner, this is the perfect opportunity for retailers to get ahead of the curve and take advantage of the newest retail future trends and themes.